Jay Leno Gets Premiere Date For His 10pm Show

NBC has announced the premiere date for Jay Leno's new 10pm show it will be Monday September 14th. Jay had this final "Tonight Show" last Friday and Conan O' Brian took over that show Monday. Jay Leno's last show did very well in the ratings in fact it was his highest rated Friday show ever. Jays new show is a big risk for NBC as it will be on every night Monday to Friday at 10pm instead of the usual dramas in that time slot. The show will be much cheaper to produce than hour long dramas although its ratings could be smaller which could upset the affiliates as its a lead in for their late news. In the current economy with ad rates down and NBC's goal of keeping Jay Leno on the network instead of jumping to the competition and competing against Conan it makes sense. I have read numerous columns negative about the NBC move but i think it stands a chance of doing well plus FOX for example doesnt even program the 10pm hour and they are doing fine.